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Advertisements Tout the Importance of Paper-Based Communication

By Paige Wills in Facts About The Paper Industry

 

            

U.S. Mail Storage Box

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              With the looming postal crisis, The United States Post Service recently released advertisements meant to display the importance of paper in our society. One of the ads touts that “a refrigerator has never been hacked; an online virus has never attacked a cork-board…” He goes on to say to “…give your customers the added security a printed receipt or statement provides with mail….”

                I believe this ad makes an important point. It is true that printed paper will not give you a virus or be hacked. However, I can see the irony in the advertisements. Some people believe that the Internet is just as safe as the post office. We have all heard stories of postal employees stealing gift cards out of the mail or burglars stealing mail out of people’s mailboxes. So neither the Internet or the Post Office is 100 percent safe; however, I prefer the latter.

                I still put my trust in the paper versions of things. I mean it is a lot harder to walk up to a mailbox and take mail without someone seeing you. Whereas, people can steal things from the internet sitting behind the “safety” of their computer screen. Cyber-theft is a lot harder to enforce and track whereas, mail theft can be tracked. In my opinion, mail thieves have a better chance of getting caught committing the act then cyber thieves.

                Watch the USPS advertisment from YouTube below and tell me your thoughts. Do you think the advertisements get the message across or do you disagree with the message? Do you feel safer sending a check in the mail or using your credit card number on the Internet?

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