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Nowadays we hear of newspapers “going green.” However, one Mississippi paper is “going pink.”
In the article titled, “Your Paper is Pink,” by Dispatch staff, The Dispatch said the next few weeks of its Sunday Dispatch (the A and B sections) will be printed on pink paper during October to support Breast Cancer Awareness Month.
In the article, Peter Imes said:
“Most of the paper we use is produced in Grenada, Miss.,” Dispatch Operations Manager Peter Imes said Friday. “When our provider offered us pink newsprint, we felt it was a great way to bring attention to National Breast Cancer Awareness month. Readers will certainly notice the pink color, but it shouldn’t affect their ability to read the paper.”
I believe this is a nice gesture by the paper and may give their paper an edge in this “non-paper” society. I believe the different color paper would make me curious enough to pick up the paper and read to find out why it’s pink.
However, the Dispatch isn’t the only paper “going pink” in honor of Breast Cancer Awareness Month. The Asbury Park Press also has “pink pages” as does the Tauton Daily Gazette. There are probably more newspapers that are honoring Breast Cancer Awareness Month by “going pink” as well. Have any of your local newspapers printed on pink paper?
I think it would be great if newspapers picked a different cause each year and printed special editions of their newspapers on different color paper in honor of that organization. The paper would have to be light in color so as not to make it hard to read. However, I believe the different color papers would appeal to younger generations. I think it might make reading the newspaper more fun all the while making a statement and getting the news out.
What are your thoughts?
