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State Farm: Where using paper makes one a Bad Neighbor?

By Jacob Margulies in Facts About The Paper Industry

 
State Farm Insurance

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I received an envelope from State Farm. The motto on the envelope is “A Good Neighbor is a Green Neighbor.” There is also a bit of text on the lower left asking me to “GO PAPERLESS!” I was just wondering, if I decide not to GO PAPERLESS, will State Farm still want me as a neighber? The implication is that I am Bad Neighbor because I am not Green.
The envelope was for a privacy policy mailing. I thought it odd that State Farm thinks that online statements or email notifications are more private than paper mailings. I definitely do not think so. Anyone walking by my computer could look in my emails. Unless of course I “lock my computer” each time I walked away, which probably uses more energy. Also, aren’t there Trojan Horses and such that can break into my computer and see what I am doing? I have definitely had viruses on my computer, but no identity theft yet, that I am aware of.
Further, isn’t it more efficient for State Farm to print out my statements and privacy notices than for me to do it? I use more expensive inkjet inks and cut sheets. StateFarm probably produces it from a roll and uses ink bought in bulk. I would think that having StateFarm mail me statements is being Green.
Therefore I will be a Good Neighbor and a “Green” neighbor by having StateFarm continue sending me paper notices and statements via the method that I most trust and is most reliable – mail via the USPS!

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  • I recently got an email from a supplier who stated they were "going green" by sending only electronic invoices. I challenged that assertion since paper is made from renewable resources (trees) using biofuels generated in the pulping process, and electronic communication involved large amounts of energy and equipment that has all kinds of problems at end of life. What they were really doing was keeping their costs down, but to say that their solution was more green didn't seem entirely conclusive or accurate. They have since stopped sending that message to their customers. Great post, Jacob!

  • I recently had a supplier who sent me an electronic invoice stating that by doing so they were "going green." I challenged them that what they were doing was saving money, but that the science is inconclusive whether electronic or hard-copy delivery had a more significant positive/negative impact (socially, environmentally, economically). They have since stopped sending that message to all their customers. Thanks for the reminder, Jacob - great posting!

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